This post was originally published at music3point0.com
Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s an essential part of most artist’s earnings.
Surprisingly, the top sales items have the highest profit margin and are also the least expensive to make – stickers and patches.