This post was originally published at music3point0.com
One of the things that has vexed artists and labels in the digital age is how to excite a fanbase before a song or album is released. Sure, you can promote it, but our digital attention span is pretty limited so any pre-release promotion can fall by the wayside before the release actually happens. Show.co, CD Baby’s marketing platform, has come up with a unique solution to the problem. It will now allow users to run marketing campaigns that offer “pre-saves” on Spotify.