This post was originally published at music3point0.com
Last week I discussed in a post about how social media is really only word-of-mouth. That’s important to remember because word-of-mouth is really the most important kind of advertising available to us, but it has both on a positive and negative side. That brings us to something outlined in my Social Media Promotion For Musicians 2nd Edition handbook known as the “Theory of 22.”
“While people may tell three to five friends about any good news, a study by Ford Motor Company found that something negative can spread even further.