This post was originally published at cdm.link
There’s a famous line in business by Tom Peters, in his book The Circle of Innovation: “you can’t shrink your way to greatness.”
But shrinking is exactly what SoundCloud now has to do, with its survival – let alone any ongoing greatness – at stake. As founder Alex Ljung puts it in a blog post for the company today, massive headcount reduction and the closure of two offices is necessary to put the company “on our path to profitability and in control of SoundCloud’s independent future.” The implication is, without a buyer, the company may not last without cutting staff.
Author : Peter Kirn