This post was originally published at music3point0.com
Sometimes consolidation is a good thing, and that certainly looks like the case with Sony Music folding its RED distribution into its Orchard operation. The move is being made in the name of efficiency, and no jobs will be lost in the transition, which is unusual. This is actually happening on a worldwide basis as Sony is folding all of its ancillary distribution arms into The Orchard.
The company is now the largest independent distributor in the world, with over 300 employees and offices in 30 countries around the globe.